Sinch

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Survey methodology: The state of customer communications - Sinch Chapter 07 About “The state of customer communications” survey Sinch fielded this research with five separate surveys in January and February of 2025. It included a global consumer survey and individual surveys in the healthcare, financial services, retail, and technology industries. The consumer survey consisted of 2,800 participants from 12 countries. The industry surveys each consisted of 400+ participants from the United States. Results in this report are occasionally rounded to the nearest percentage. Read the chapter Consumer survey breakdown Countries Gender Birthdate United States: 25.2% Female: 53.4% Before 1946: 3.0% India: 9.4% Male: 46.1% 1946-1964: 31% Brazil: 9.2% Non-binary (or no answer): 0.4% 1965-1980: 27.1%

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